Glossary

Below you will find a short description of the technical terms that we use. Please feel free to contact us on customer.care@ananzi.com for a more detailed description or explaination on the terms that we use.

Click through rate - the proportion of visitors to a web page who follow a link or click on an image to link to a particular site.

Page impression- The exact number of times a specific Web site has been accessed or viewed by a user.

Unique browsers - Different individuals who visit a site within a specific time period, usually looked at over a week, or month.

Keyword ranking- Where a particular page on a website is place on a search engine

Keyword research- Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search.

Google analytics- Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

SEO- SEO is short for search engine optimization.Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine